Tag Archive for: hunome

How to build understanding from perspectives

How to build understanding from perspectives

We’re building understanding. Hunome connects different perspectives to build a multidimensional understanding of themes relating to us humans. We think different perspectives can open up a wealth of understanding of what it means to be human, which is why we help humanity make sense of itself. 

But wow – making sense of humanity seems like a huge task. Who has that breadth and depth of knowledge to create a better understanding of all of humanity? 

Well, actually we all do.

Being human is as simple as the way you greet others, or how you fold your socks. Of course, it can also be as complex as understanding behavioral patterns or the ins and outs of social psychology. You could be an expert in anthropology, or just have a really strong feeling about something, but as humans, you’re all qualified to help make sense of humanity. 

And every one of our perspectives, on any theme, contributes to the collective build of understanding. Here’s how.

Building your own understanding

Hunome has been designed so that anyone can easily connect thoughts, ideas, experiences – any perspective, really – on all themes related to humans. 

Let’s look at the use of recreational space, for example. A designer could share insights on the latest thinking on recreational areas, while two town planners could add their perspectives on wild vs manicured public gardens. A member of a community fitness group could share their reasons why recreational space needs to be accessible and adaptable. 

By connecting their perspectives, anyone that is curious about the theme can start to join the dots in their understanding of where their thoughts fit into the picture. Maybe they can see that many actually disagree with their view on public spaces, or that they have an enlightening perspective on this particular topic. They broaden their own outlook on the theme by taking into account other points of view, gaining insights even for things one would not have thought of connecting.

Building shared understanding

What’s more, together they start to make sense of where public spaces and recreation fit into the human experience. Perhaps there are others who are curious also and can expand their thinking from the views shared.  Or maybe there’s a problem that emerges that impacts our collective experience (the mental and physical impact of the lack of green space in built up areas). Humans, adding their perspectives to make a lasting mark on our evolving understanding of public spaces. 

As understanding builds around many themes related to humans, using these insights becomes more common-place in all areas, not just in relation to public spaces. We can explore evolving understanding relating to shared problems, or build systems from their component parts, or understand change and its impact, to get a comprehensive understanding of how the world works. 

Building multidimensional understanding to make a difference

We have the ability to change the world with multidimensional understanding. As insights around the human experience build, so does our ability to make more human-aware decisions. We can start using these insights in practical ways – making personal decisions by building understanding of what’s involved and what’s at stake, or design products and services with a better understanding of their impact. 

And with a better understanding of the human accessible for everyone, we improve our own perceptions, and those of others. This is the impact we hope Hunome has on the world, by helping humanity make sense of itself. 
Take your first step on the journey to helping humanity make sense of itself, Sign up for Hunome today.

woman blows bubbles

5 things you should know about Hunome

We love feeding curiosity, whether it’s our own, or whether it’s yours. For those of you curious about Hunome (and if you’re not, you should be) here are 5 things that we believe in which make a difference to your experience.

1. Building understanding is free

Yes, that’s right. What you love about Hunome right now is, and always will be, free for our members. We believe that all of humanity should have the opportunity to contribute to our collective understanding of what it means to be human. 

2. No ads, please

At the same time, we don’t believe that the social media advertising model works to help forward collective understanding (you can read more about that here) which is why we’re ad-free. Your data is your data. We only use it to deliver benefits back to you, not to sell on for advertising purposes outside of Hunome. That way you rest assured that whatever you create and find on Hunome translates directly to value for yourself and other members. 

3. See ya, single-sign on! 

We’re building a quality community of humanity explorers, the people who are eager to make sense of the richness in the world. We promise humanity explorers a platform where they can build a comprehensive understanding of their areas of focus, and make a difference to our overall perception of how the world really works. 

As an initial step towards delivering the quality value promise to the community at Hunome, our registration process has a ‘Why Hunome?’ question to help build an environment where the insightfulness of our humanity explorers can shine!

Are you a humanity explorer? Take our quiz to find out

4. You reap what you sow

Hunome allows you to build your understanding in a way that is as unique as you are. Whether expert opinion, or just a feeling, you can be creative or incredibly structured to discover the value of your thinking, your way. 

A Spark is your starting point on Hunome. It can be a thought, an idea, an experience on a particular topic – anything that springs to mind. From there, you can connect and build understanding, add context, explore trains and systems of thoughts, and dive into insights. The journey is what you make of it, and like with most things in life, the more you put in, the more you get out. 

5. Open new doors to exploration

We don’t want to tell you how to think. You do that incredibly well on your own. Because of this, you won’t find ‘best fit’ results or ‘related’ content, because what you want is all, well, relative. What we do give you is the opportunity to make your own discoveries, by giving you many different starting points to explore. No rabbit holes of the same here. Finding your own path to understanding is so much more rewarding, anyway. 

So there you are, five things that we do a bit differently here at Hunome for good reason. We remove these pesky obstacles so that you can focus on building understanding to unlock the value in your thinking.

We hope you love it as much as we do. Sign up for Hunome today.

what is a humanity explorer?

What is a humanity explorer?

We talk about humanity explorers a lot here at Hunome. In fact, we love them. Which is why we’ve designed our collective insights platform with them in mind. 

But what exactly do we mean by a humanity explorer? In this blog, we break down the DNA of humanity explorers.

1. Humanity explorers come from all walks of life

Whether they are professionally curious, or personally interested in everything about the world around them, humanity explorers take many forms. 

They could be designers, marketers, strategists – people whose job it is to understand how the world works or think about how it should work. Or they could simply be someone who is curious about why people think and act the way they do. Gartner estimates there are 1bn knowledge workers,  and up to 50% of developed world adults can be considered to be a ‘cultural creative’

They may already identify as a humanity explorer, or have no idea, but whatever their background, the thing that ties all together is a hunger to understand ‘why’ and ‘what next.

2. Humanity explorers are empathetic and insightful

A person who is a humanity explorer can be more empathetic to many kinds of life situations, and tends to have a broader world view. This natural curiosity and sense of collective results in an insightful outlook – perhaps a finger on real world frustrations and human goals, or a better view of potential and opportunities. They may be seen to have a creative streak in many ways, as insightfulness may present itself as creativity.

DNA of a Humanity Explorer
A look at the DNA of Humanity Explorers

3. Humanity explorers don’t see the world in black and white

We’ve already mentioned that a humanity explorer has a broad worldview. Their attitudes to society and the world around them is encompassing and open. Alongside this is their ability to see, and appreciate the nuance. They know that a black and white view of the world is simplistic and in some cases problematic. They may even go so far as to seek out the many shades of grey in between, building bridges across silos and digging into their area of interest to get the full picture. 

4. Humanity explorers are curious about the bigger picture

As empathetic people who are interested in nuance, humanity explorers tend to see themselves as a part of a whole. They accept that a better functioning system is the one that takes these varying sides into consideration, and will actively work towards finding this out. Their collective view makes them less self-centred and more human-aware.

5. Humanity explorers make better decisions

With that in mind, humanity explorers make decisions that tend to be more sustainable. By taking into account all viewpoints, the outcome of a decision isn’t weak in argument, or driven into a simplistic corner. It’s robust, insightful and brings together many different types of thinking for a better, long lasting result. For more on how to make better decisions, read our blog


Think you could be a humanity explorer? Take our quiz to find out or sign up for Hunome, the collective insights platform for humanity explorers.

woman blows bubbles

Protected: 5 things you should know about Hunome

This content is password protected. To view it please enter your password below:

Woman blows confetti and celebrates

Hunome: the new platform set to revolutionize our understanding of humanity

Today marks the launch of Hunome, a collective insights platform helping humanity make sense of itself. 

Hunome is a new way to understand all things human. The platform connects and analyzes member perspectives to collectively build smart data around themes that relate to humans and humanity. Using human ingenuity and data analytics as a springboard to better understanding,  Hunome facilitates complex problem-solving and better decision-making for both individuals and organizations, which evolves as more perspectives are added.

Dominique Jaurola, CEO and Founder of Hunome, said: 

“There are many points in life when you need to ‘know’ about humans, whether you’re looking for inspiration, trying to solve a human-centered problem, or simply curious about why something is a certain way. To get a holistic view takes time and money to pull together information that is scattered or siloed across the internet – and often the incomplete picture leads to a simplistic understanding of our humanness. Hunome gives our community the minute detail and the big picture surrounding any theme.”

Members can journey through different perspectives on many themes, while making connections by adding their own points of view.  They can then dig deeper into data-driven insights to get greater understanding on the theme and the people who have contributed to it.

“With Hunome, anyone can see change as it happens, follow a theme as it evolves and grow their understanding alongside it,” Dominique continues, “The world we live in needs solutions that are not meaningful to think about in isolation. Our dream is to create an understanding of who we humans are, why we are, what we would like to change. We want to give our humanness – past, present and future – a voice, and each member a position on the map of this understanding. Our launch today is the first step in our journey to making the world a more perceptive place.”

Start building a better understanding of humanity by signing up for Hunome.

Ends

Contact:

Chantel Gohil-Gray – [email protected] 

About Hunome

Hunome is a collective insights platform helping humanity make sense of itself. We’re revolutionizing our understanding of what it means to be human. Our platform combines connects and analyzes perspectives to collectively build smart data so that anyone can connect perspectives, evolve insights and create new understanding.

www.hunome.com 

Many people on a video conference

Human-centricity is going to hit society in a huge way – WebSummit

We attended a WebSummit like no other in early December, 2020. More than 100,000 attendees from all over the world joined the largest tech event in the world, all online. Despite the occasional patchy connection, the breadth and variety of talks gave plenty of food for thought (and action), and I was encouraged to see one theme in particular emerging across the board. 

This idea of human-centricity in the business landscape. 

Some of the biggest companies are speaking about human-centricity

  • “We at Ikea have a big agenda on ethics, sustainability and human-centricity.  We need to make the whole societal system human-centric and put humanity the centre. This requires leaders to be curious and step up.” Barbara Martin Coppola, Chief Digital Officer, IKEA 
  • “When Satya Nadella became CEO in 2014, he quickly reset our mission to ‘ empower every person and every organization on the planet to achieve more.’ Every person. People-centric brands start with culture, and as we became people-centric, we moved from a know-it-all culture to learn-it-all culture” Mascha Driessen, Regional VP, Microsoft
  • “We need to reclaim humanity, what it is to be human. Concepts like sustainability are not enough as a goal for humanity, we need to actively do something to make things better, do good, not just fix what’s broken.” Ruth Andrade, Chief Sustainability Officer, Lush

These are just a few picks of the names that were talking about human-centricity and its impact not only on organizations, but individuals and society as a whole. This idea that we need to move beyond sustainability, to something that puts humanity at the heart of the business is exciting. It moves businesses from just knowing their customers, employees, and other stakeholders to really understanding them as human beings. It enables businesses to understand the real problem that human encounters and offer solutions that have a bigger humanity impact than just one that appeals to a customer in the sales funnel. 

Why now for-human centricity? 

As Sir Ridley Scott said at a talk about how digital technologies can help reach the UN’s sustainability goals:  “Humankind and Earth require intervention. We’re in a crisis state and we need to pull this together to fix the problem. Science fiction is fiction, but we operate in reality. Digital with Purpose is a movement  and in race to deliver against the Paris Agreement. Putting humankind at its core.”

Or as Dominique Jaurola, CEO at Hunome puts it:

WebSummit has shown us that human-centricity is important to the likes of IKEA, Microsoft, Lush and many more. We know it’s important to you. This is why we are building Hunome, a collective platform that is set to revolutionize the world’s understanding of humanity. 

Launching in 2021, we will connect perspectives and evolve insights to create a better understanding of the world arounds us. 

Sign up for Hunome to join the growing number of individuals and businesses who are getting excited about the potential that human-centricity can have to shaping how the world works and should work so that it is human-aware.

Humans pass each other while crossing the road

Protected: Understanding humanness – a brief history of Hunome

This content is password protected. To view it please enter your password below:

Humans pass each other while crossing the road

Understanding humanness – a brief history of Hunome

I grew up in dual cultures in a monolithic society. The experience of having to always explain my name, my background, my heritage, made me realize at a young age that people thought differently, had different expectations, ideals, values.  Our humanness is fascinating.

It was when I was working at Nokia in the 1990s that this idea of human awareness started taking shape. As a product lead, I sat in meetings, hearing market research results that clashed with the reality of what people got excited about, pondering on the better way.

One situation in particular stands out. A research agency was presenting its results from a global study and had found ‘that US women wouldn’t want a mobile phone that wasn’t black’. These were the 90s and while many women didn’t want to be seen differently to their male counterparts, changeable covers for phones were just around the corner. We knew through validation, that the research was wrong.

Researching what people want in three years, at a time when the experience of owning a mobile phone as a status symbol was becoming obsolete, was proving to be pointless. The answers we were getting didn’t account for the upcoming shift in perceptions, and resulting behaviours.

The everyday human

Nokia set up Future Watch, an internal organization canvassing change and its impact on Nokia, and I was given the Human area to focus on as I was already working on it. My team and I travelled to 30+ countries around the world to understand how cultures, societal norms, economic situations, impacted the way in which people used mobile phones.

For example, in Chinese cities, the majority of our customers rode bikes, so how could we make mobile phones work there? In Colombia, a country where you didn’t stop at a red light or wear jewelry on the street, we landed upon a stealth concept – a way to communicate without the actual device being visible.

In the modern era of human-centered design, this may seem fundamental, but at the time we were only just starting to scratch the surface of how the unique aspects of humans can help develop a product.

When we talk about the human element in a work context, we more often than not are referring to an employee or a consumer. Yes, there are more modern methods of taking a human-centred approach, (IDEO’s fantastic design toolkit is making strides in this area), but on the whole, businesses still look at humans as buyers. The problem with this is that it leaves out the human in everyday life. What their life is like, outside of purchasing the product, what shifts are taking place for them, what brings them to your market.

While I was traveling, the way I saw the world began to shift and the idea for Hunome as a platform was born.

A world, apart

After Nokia, I co-founded an innovation community marketplace, in the early 2000, in the nascent age of social media. I observed (and participated) in this growing trend with great interest. But as the years passed, it became obvious that social media, and the internet as a whole, was becoming more and more polarized. The world began viewing things in black or in white, and not the many, many shades of grey in between. We are now realizing how problematic this is considering the complexity and nuance of understanding humans and human problems.

The other thing I began to notice was that information was harder to come by. It is all there on the internet but it’s scattered and siloed. Bringing that data together is time consuming (manual searching), or expensive (market research), or clumsy (AI aggregation), and the result is often simplistic, and doesn’t show the whole picture. It’s almost like we haven’t moved on from that market research presentation I sat in 25 years ago.

Understanding humanness

We’ve created a world where the need to understand our humanness is more relevant now than ever before. How can we develop as a society without measuring the impact we have on the people within it? Or canvas opinions, when we don’t accept the diversity of thought? How can we come up with an answer, when we don’t understand the question? Or aren’t even asking the right ones?

Hunome has been a long time in the making. But creating a place where multiple ideas and experiences can be brought together to build understanding, was never going to be a straightforward path. In order to give the world a better understanding of our humanness, we need to allow the collective building of knowledge and the evolution of perspectives.

We need our humanness at the heart.

 

Tag Archive for: hunome

Nothing Found

Sorry, no posts matched your criteria