Tag Archive for: sense-making

Founder CEO of Hunome at UBI event
Luis O'Cleiry

Hunome, at UBI Lab Network’s event on: “Let’s talk about basic income.”

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Hunome had a stellar presence at UBI Lab Network’s event on “Let’s talk about basic income.”

Hunome, with its Chief Hunomers: Dominique Jaurola (CEO) and Mika Raulas (CCO), attended yesterday’s UBI Lab Network’s event in Helsinki, to present how to build knowledge and make sense around the session’s theme “Let’s talk about basic income”.

Hunome, UBI Lab Finland, Systems Change Finland, and Citizen Network brought together people from many walks of life, including ministers, politicians, researchers, network leads and members, activists, and citizens to discuss about Universal Basic Income (UBI) and how it might help secure wellbeing and transform society.

We heard (and documented them on Hunome) great perspectives from the speakers and the participants in the event, including Maria Ohisalo – Minister of the Environment and Climate Change and former Minister of the Interior, Maria Guzenina – member of the Finnish parliament and forme Minister of Health and Social Services, Sirpa Pietikäinen – MEP, Finnish Member of the European Parliament, Laura Tulikorpi – teacher, coach and council members of a wellbeing services county, Simo Raittila – coordinator of Visio think tank, researcher and journalist, Ville Pellinen – Managing Director of the center for mental well-being and cultural events called Lapinlahden Lähde, and Dominique Jaurola – futurists and CEO of Hunome.

To keep the sensemaking and discussion alive and evolving, we invite you to join the UBI SparkMap on Hunome – register here 👉 https://hunome.com . On the ‘UBI in Finland’ map you can see the multiple, multidimensional and multidisciplinary perspectives on UBI, bring your thoughts and knowledge there, learn from others, and build shared understanding together with the atomic community. You find the many perspectives and ways forward in one place there.

Hunome is a social network to make sense of the world. It enables you to connect the dots, solo and with others, between the different perspectives of not just UBI in society but also many other themes. On the Hunome platform you can. build multidimensional understanding and actionable decisions. Join a community with a purpose. Become a part of the solution by making the world a more perceptive place.

We will be hosting subsequent workshops on the UBI theme, the next one coming up on April 24th 2023, so stay tuned and follow us on this social network, to see what is happening on Hunome, UBI Lab Finland, Systems Change Finland, and Citizen Network.

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Woman blows confetti and celebrates
hunomer

Hunome: the new platform set to revolutionize our understanding of humanity

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Today marks the launch of Hunome, a collective insights platform helping humanity make sense of itself. 

Hunome is a new way to understand all things human. The platform connects and analyzes member perspectives to collectively build smart data around themes that relate to humans and humanity. Using human ingenuity and data analytics as a springboard to better understanding,  Hunome facilitates complex problem-solving and better decision-making for both individuals and organizations, which evolves as more perspectives are added.

Dominique Jaurola, CEO and Founder of Hunome, said: 

“There are many points in life when you need to ‘know’ about humans, whether you’re looking for inspiration, trying to solve a human-centered problem, or simply curious about why something is a certain way. To get a holistic view takes time and money to pull together information that is scattered or siloed across the internet – and often the incomplete picture leads to a simplistic understanding of our humanness. Hunome gives our community the minute detail and the big picture surrounding any theme.”

Members can journey through different perspectives on many themes, while making connections by adding their own points of view.  They can then dig deeper into data-driven insights to get greater understanding on the theme and the people who have contributed to it.

“With Hunome, anyone can see change as it happens, follow a theme as it evolves and grow their understanding alongside it,” Dominique continues, “The world we live in needs solutions that are not meaningful to think about in isolation. Our dream is to create an understanding of who we humans are, why we are, what we would like to change. We want to give our humanness – past, present and future – a voice, and each member a position on the map of this understanding. Our launch today is the first step in our journey to making the world a more perceptive place.”

Start building a better understanding of humanity by signing up for Hunome.

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Contact:

Chantel Gohil-Gray – [email protected] 

About Hunome

Hunome is a collective insights platform helping humanity make sense of itself. We’re revolutionizing our understanding of what it means to be human. Our platform combines connects and analyzes perspectives to collectively build smart data so that anyone can connect perspectives, evolve insights and create new understanding.

www.hunome.com 

Make better decisions
Dominique Jaurola

3 tips to make better decisions in every aspect of your life

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Make better decisions. It sounds simple but in practice, it’s not as easy you might think. 

As humans we make more or less 35,000 decisions a day. These decisions can vary from the small things; like what socks to wear; or whether to watch the news, to the bigger choices; will a gap year be detrimental to my career prospects; should we be making environmentally-friendly lifestyle changes; do I go for the big promotion? 

When considering the bigger decisions that we make, both personally and professionally, we know that the outcomes of these decisions have an impact on wellbeing. I loved Barry Schwartz’s great TedTalk about how more choice has made western societies more dissatisfied, rather than making us happier. 

The fundamentals of most strategies for decision-making include objective setting, investigation, establishing options, reacting and evaluating. Many of us already follow this pattern in some form or another, whether consciously or not, from a very young age. And for that reason, I don’t tell you how to make a decision – I want to share how you can make better decisions. Ones that consider all the variables, have maximum impact, and are sustainable in the long run. 

Tip 1. Take a moment to understand the whole issue

The decision you are making may be based on one area and it’s direct impact to you. Take the decision of whether you should go freelance, for example. Going freelance would give you more flexibility and potentially more money.

But like most things relating to us humans, there’s likely to be a series of interconnect points, or systems, that exist around that one topic. Is there a saturation of freelancers in the market? Will new tax rules make it harder to profit from being freelance? Is working by yourself better for your well-being than being in a team?

Understanding the whole system ensures that your ultimate decision is based on the whole issue, not just the pointy bit that is directed at you and your immediate needs.

When considering how human-centered design can help businesses build resilience against COVID-19 uncertainty, Mika Raulas talks about the importance of understanding the core problem. Whether you want to solve a problem or make better decisions, the same principle applies. Your end decision becomes more sustainable when you take into account the whole.

Tip 2. Consider the other perspectives

Who else is interested in this topic at the heart of this decision and why does it interest them? You’ll be seeing and interpreting the topic from one angle but taking the time to understand other points of view gives you a much fuller picture. 

Right now, you have a certain perspective but as you journey down the path that your decision leads you on, it’s pretty likely that your perspective will change and evolve. Someone else, may already be at that point, or have a completely different point of view that makes you consider the whole issue in a different way. Being aware of the different sides to the topic, and understanding why someone thinks that way can save you a lot of effort and surprises.

As an extension of that, take into account the needs of those whom your decision will impact. My blog about how understanding humanness helps you make better decisions goes into this, but essentially a better understanding helps you make better decisions that have the right impact on the people around. 

Tip 3: Be ready for change

We’ve all been there – you make a decision based on the information that you have to hand, but then a new factor emerges that shifts everything. My first two tips can help to prepare for issue-related shifts, but big surprises, whether from the macro-environment or somewhere else, will always, always exist. For example, you enroll in a university course to study philosophy, but your partner is offered a once in a lifetime opportunity in another country. 

And while you can’t plan for every eventuality, you can build a network that helps you understand and evolve your thinking quickly. Whether this is a team of trusted advisors, a repository of materials, or a platform that does all of the above, being prepared means that you can respond to the issues and make better decisions at pace.  

At Hunome, we’ve created a platform that helps our members make better decisions, by allowing them to understand themes holistically, the different perspectives involved and the people who have contributed to them, and real-time evolution of themes. See how Hunome can help you make better decisions by signing up for Hunome today.

Man works in isolation
Mika Raulas

How human-centered design can help companies survive the COVID-19 pandemic

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So here we are. Twelve months on from the global spread of Covid-19 and the end is still a distant, blurry dot on the horizon. The impact that the pandemic has had on society is undeniable, so how can human-centered design help companies get through the uncertainty that lies ahead?

Misconceptions around human-centered (human-aware) design

You may think that a bit of research to understand your stakeholder groups might be enough to give you a path forward through rocky plains. After all, if you run an employee focus group, they’ll tell you how you can motivate them to work from home, right?

Wrong. Dominique Jaurola makes a great case for why understanding humanness can help you make better decisions, but I want to look at how you can use human-centered design to build business resilience during and after the pandemic.

It’s astounding how the word ‘design’ conjures up lofty thoughts of a graphic or product designer doing amazing things. In the context of lean, agile and human-centered business, everything is designed with purpose that revolves around humans.

So let’s look at the four human-centered design principles:

  1. Understand the core problem
  2. Focus on the humans
  3. Everything is a system
  4. Iterate, prototype and test – fast

1. Understand the core problem

It’s easy to spot a problem, but when companies start considering where it stems from and what other areas of the business are impacted, they start to solve the fundamental, underlying issues, not just the symptoms. Researcher, professor and author Don Norman talks about fundamental problems and symptoms of problems, and you can read his take on the four human-centered design principles.

Back in March 2020, when countries began to lockdown, many companies were presented with the problem: can our employees work from home? A quick fix may have been to adopt some kind of video conferencing software, or to ensure that all employees had a work laptop.

While these solutions would have certainly fixed the immediate issue, a human-centered design approach may have addressed the problem like this: do our processes allow for business continuity? A more thorough investigation down this path, would’ve revealed that a new laptop wasn’t the quick solve that was needed. Support and guidance on how to manage one’s timetables, working positions and conditions, etc could have been addressed right away, not just when problems arose later down the line. And how about the customer experience?

2. Focus on the humans

The pandemic has demanded that businesses show their human sides to employees, customers, but other stakeholders also. But in order to show their own humanness, and to truly embrace human-centered design, companies must understand the needs of all the humans who are involved, while taking account of the history, culture, beliefs, and environment of the community.

Companies need to show that they genuinely understand and care about the people that are behind them. This is an idea that we heard time and time again, from companies at WebSummit last year.

While considering your stakeholders needs is crucial, so is bringing them along on the journey. Whether developing a product, finding a solution to a problem, or rolling out a new process, involving the people who are going to be impacted is a sure fire way to get their buy-in. Particularly at a time where companies are having to pivot quickly, following this human-centered design principle enables them to believe in what you are trying to achieve.

3. Everything is a system

Far too often, technology is introduced to solve a particular issue, without considering the implications on other interconnected factors within a system. Rather than focusing on isolated components, companies should consider the entire activity that is impacted.

For example, eagerness to install a chatbot programme to support customer service, may reduce the time a customer has to wait before they receive a response, but it may also increase the number of misdirected customer queries, leading to increased dissatisfaction. It doesn’t matter how good the customer service managers are, being sent off in the wrong direction will almost certainly result in a poor experience.

By considering the whole system, you can design holistically while considering what really matters to the people involved.

4. Iterate, prototype and test – fast

Implementation of changes requires patience to try, rethink and repeat until you find the right combination for what you want to achieve.

We often hear that agility is the key for business growth and innovation, and being flexible is important now, more than ever. The companies that are able to try something new, then go back to the drawing board and repeat, are the ones that have proven their ability to adapt to the instability that Covid-19 has presented.

Two notable examples are Zoom, which has managed to scale up and roll out new features at a phenomenal rate, and AirBnB, which has managed to pivot it’s entire approach to the vacation market, from holidays abroad to home stays.

And of course, those who consult with their stakeholders throughout the process, will find that people are forgiving when something doesn’t work if they can play a part in making it better.

See the problem, and see it well

Philosopher Karl Popper said ‘all life is problem solving’. He was very much on point with the attitude with which we can move forward in tough times. Right now, it may feel like companies are trying to build on shifting sands but taking a human-centered design approach helps to shift the perspective from what is right for the company to what is right for the humans who surround it.

Or as a Hunome member recently put it: ‘See the problem, see it well, from the direction of what matters in the world.’

To see how Hunome can help you apply human-centered (human-aware) design to your business, sign up for Hunome.

 

Woman uses viewfinder to gaze ahead
Dominique Jaurola

What does the future of humanity look like?

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In the past 12 months, our attention has been drawn to many problematic aspects of society. The soft spots in our societies have been exposed as the pandemic stress tested our models. The problems that have arisen are going to impact the future of humanity if we ignore them.

Mika discussed how the social media advertising model promotes segmentation of the consumer base in his last blog. An unintended consequence of this is that segmentation is more apparent in society. If we allow this to continue, the rifts become deeper and the hostility we experience online spills over into everyday society. We’re actually already seeing this taking place – recent protests have made the news world-wide when peaceful demonstrations for a cause spill over into violence. Somehow social media has given us license to be angry, unyielding, and worse, violently hostile towards anyone that has a different point of view from our own. The future of humanity, left unchecked, becomes the stuff of nightmares.

Introducing wicked problems

The deep divide in society is a wicked problem to solve, and what I mean by that is a social or cultural problem that’s difficult to fix (Interaction Design has a great bank of content all about wicked problems). This could be for a number of reasons, incomplete or contradictory knowledge, the number of people and opinions involved, the financial or economic burden of solving the problem, or even the interconnected nature of this problem with others (think Homer-Dixon’s ingenuity gap that I discuss in my blog about where perspectives come from!).

In fact, the issue of polarization in society is just one of many wicked problems that have arisen over the years. We think about the climate change debate, how to promote equality, or access to education. These are all examples of wicked problems that have existed for sometime, but have been brought into sharp focus in recent years and months. And it’s hard to even know where to begin solving them, but at the same time the consequences of leaving them unaddressed are untenable – the future of humanity depends on us being able to solve these problems.

How to solve humanity’s biggest problems

Design theorist Richard Buchanan was the first to connect design thinking to tackling wicked problems in his 1992 paper. The theory has since developed to suggest that systems thinking, how components of a system influence each other as well as other systems, combined with agile methodology, a collaborative and iterative approach to design and development, can inspire the innovation needed to solve wicked problems.

Simply put, the innovation needed to tackle wicked problems comes from understanding the big picture as well as the detail and context, while working together for continuous improvement. No big deal then.

When I think of the problem of polarization, I often wonder what it’ll take for people to accept other points of view. Perhaps if instead of dividing, platforms worked on creating an inclusive and collaborative environment, different perspectives can be brought together for better understanding of the overall issue. And once we understand the overall issue, we can work together to apply context and meaning. Sound familiar? In the true fashion of interconnected wicked problems, perhaps a solution to one problem, can also help to solve many others.

This is what we’re doing at Hunome. We’ve created a platform that can help address some of the biggest and smallest problems that face the future of humanity, designed for collective sense-making and building better understanding for self or with others. To see where your wicked problems fit in, sign up for Hunome.

Inverted perspective from a glass orb
Dominique Jaurola

Where does perspective come from? – how perspectives can fuel human ingenuity

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At Hunome, we’re in the business of perspectives. We connect them, analyze them, build on them. But where do these perspectives come from? The short answer is our members, but there’s so much more to it than that. 

Starting with human ingenuity

Human ingenuity is the way in which human minds influence how we think, work, play, but also construct relationships, interact with each other. Our ingenuity can cause problems, find solutions to problems, transform things and rationalize thought.

Human ingenuity has long been our competitive advantage but as the world we operate in becomes more complex and rapidly exceeds our intellectual grasp, political scientist Thomas Homer-Dixon pinpoints the ‘ingenuity gap’. As we solve one problem, a new, more complex issue that has not been accounted for emerges. Just look at the societal impact of social media platforms, the polarization of society, the world’s response to Covid-19, to name just a few topical examples.

The issue isn’t the lack of ingenuity, rather than the growing need to broaden our understanding to keep up with the world around us. If we cast the net wider, we catch more fish. 

Forming perspectives

Humans apply complex thought processes to bring together ideas and see the relationships between diverse subjects. We form perspectives by connecting our own internal pool of our emotional response, context from our own experiences, feedback from our senses, with contributions from other humans, the environment around us, and so much more. 

Our perspectives are our points of view and they form our perceptions, our own truth or reality. Once formed, they fuel our ingenuity, enabling us to organize ourselves differently, communicating and making decisions in new ways.

We are constantly processing and understanding the world around us, and applying our learnings. But as if that wasn’t impressive enough as it is, we also have this remarkable ability to understand other peoples’ perspectives. 

Combining perspectives with human ingenuity

We put ourselves in other people’s shoes, taking on their motivations and drivers to understand their perspectives. Human ingenuity then allows us to learn from a situation and respond in a totally different way, by taking on another’s point of view. So much so, that humans actively seek out other perspectives daily in our personal and professional lives. This diversity of thought enriches our ability to collectively comprehend, solve problems, and make decisions. It expands our realm of understanding to encompass that which exists outside of ourselves. 

This is where Hunome comes in. Our platform is designed to help connect perspectives and make sense of any number of themes. Much like humans are able to do internally, perspectives can evolve and topics can be built upon as members collectively add their viewpoints. Analysis enables further insights that deepen our understanding. 

To see how Hunome harnesses perspectives to enhance human ingenuity, sign up for Hunome.

Many people on a video conference
Mika Raulas

Human-centricity is going to hit society in a huge way – WebSummit

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We attended a WebSummit like no other in early December, 2020. More than 100,000 attendees from all over the world joined the largest tech event in the world, all online. Despite the occasional patchy connection, the breadth and variety of talks gave plenty of food for thought (and action), and I was encouraged to see one theme in particular emerging across the board. 

This idea of human-centricity in the business landscape. 

Some of the biggest companies are speaking about human-centricity

  • “We at Ikea have a big agenda on ethics, sustainability and human-centricity.  We need to make the whole societal system human-centric and put humanity the centre. This requires leaders to be curious and step up.” Barbara Martin Coppola, Chief Digital Officer, IKEA 
  • “When Satya Nadella became CEO in 2014, he quickly reset our mission to ‘ empower every person and every organization on the planet to achieve more.’ Every person. People-centric brands start with culture, and as we became people-centric, we moved from a know-it-all culture to learn-it-all culture” Mascha Driessen, Regional VP, Microsoft
  • “We need to reclaim humanity, what it is to be human. Concepts like sustainability are not enough as a goal for humanity, we need to actively do something to make things better, do good, not just fix what’s broken.” Ruth Andrade, Chief Sustainability Officer, Lush

These are just a few picks of the names that were talking about human-centricity and its impact not only on organizations, but individuals and society as a whole. This idea that we need to move beyond sustainability, to something that puts humanity at the heart of the business is exciting. It moves businesses from just knowing their customers, employees, and other stakeholders to really understanding them as human beings. It enables businesses to understand the real problem that human encounters and offer solutions that have a bigger humanity impact than just one that appeals to a customer in the sales funnel. 

Why now for-human centricity? 

As Sir Ridley Scott said at a talk about how digital technologies can help reach the UN’s sustainability goals:  “Humankind and Earth require intervention. We’re in a crisis state and we need to pull this together to fix the problem. Science fiction is fiction, but we operate in reality. Digital with Purpose is a movement  and in race to deliver against the Paris Agreement. Putting humankind at its core.”

Or as Dominique Jaurola, CEO at Hunome puts it:

WebSummit has shown us that human-centricity is important to the likes of IKEA, Microsoft, Lush and many more. We know it’s important to you. This is why we are building Hunome, a collective platform that is set to revolutionize the world’s understanding of humanity. 

Launching in 2021, we will connect perspectives and evolve insights to create a better understanding of the world arounds us. 

Sign up for Hunome to join the growing number of individuals and businesses who are getting excited about the potential that human-centricity can have to shaping how the world works and should work so that it is human-aware.

human skills wanted - blog
Dominique Jaurola

Human skills wanted: pandemic reveals need for humanness in an age of technology

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You can’t teach an old dog new tricks. Old habits die hard. A leopard never changes its spots. We’re pretty much set in our ways if we listen to the old adages, yet a recent report by the World Economic Forum revealed that 50% of all employees will need reskilling by 2025. 

The Fourth Industrial Revolution, the adoption of smart technology in manufacturing and industrial sectors, has been held up as the biggest catalyst for change in recent years as companies adapt to new human/AI workforce structures. However, the Covid 19 pandemic, and it’s subsequent economic impact, not only is accelerating automation, but is also fast-tracking the need for new human skills. 

Skills set show the need for human ingenuity

According to the WEF’s  The Future of Jobs Report 2020, critical thinking and problem solving skills continue to take the top of the list of skills that will grow in prominence in the next five years. Yet 2020 has seen the emergence of new skills such as active learning, resilience, stress tolerance and flexibility. 

Given the rise in technology, it’s interesting that the skills that have emerged this year are distinctly human. 

It goes without saying that if Covid-19 has taught us anything, it’s resilience and flexibility. As a collective, the human race has found a way to adapt and continue in a way it has never done before. The effects of the pandemic have been an unmitigated stress for most people, a trauma for others. The ability to not only adjust our lives to accommodate this, but to also grow from the experience and emerge stronger with a new perspective, is something that a machine could never replicate. It’s awe-inspiring to reflect on and no wonder that these are the human skills that employers want in their employees’ toolkits. 

How to develop human skills

When we look at how we can develop these critical human skills in the coming years, the understanding and acceptance of different perspectives will be paramount. It’s easier to be flexible when you understand that different schools of thought can lead to the same result. Resilience comes more naturally when you take time to understand your place in the bigger picture.

At Hunome, we combine perspectives to create a holistic view on multidimensional themes. People have the ability to access multiple views and experiences so that they can adapt their perspectives – fast-tracking active learning. 

Active learning as a human skill is becoming more and more fundamental across a wide range of industries. Understanding the shift in context that a new piece of information provides, and assessing how this may help solve problems or make decisions, is something that humans have been doing in one form or another for millenia, and is also a methodology of machine learning. While AI is of course adept at processing information and creating desired outputs, the nuance that humans provide is unique and insightful and takes into consideration context that a machine cannot account for.  

Human skills with AI

Yet, machine active learning and human active learning do not need to be mutually exclusive. Augmenting human insights with AI can improve the quality of the active learning process for better decision-making. 

For example, a HR practitioner looking to implement an employee mental health support scheme might search for mental health and productivity on Hunome, and uncover a number of human perspectives on the topic that she can use to build her position. She can then explore the Insights to get further analysis around the subject to strengthen her position – resulting in a better informed initiative.

There’s no doubt that 2020 is the year of disruption, and that the impact this has had on the workforce, and the individuals among them, will require a new set of human skills as we emerge on the other side. And in a post-pandemic world, technology may continue to be the catalyst for change, but with human ingenuity leading technology use, we stand to come out stronger than ever before. Making sustainable, well received decisions, where our humanness is taken into consideration.

Humans pass each other while crossing the road
Dominique Jaurola

Understanding humanness – a brief history of Hunome

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I grew up in dual cultures in a monolithic society. The experience of having to always explain my name, my background, my heritage, made me realize at a young age that people thought differently, had different expectations, ideals, values.  Our humanness is fascinating.

It was when I was working at Nokia in the 1990s that this idea of human awareness started taking shape. As a product lead, I sat in meetings, hearing market research results that clashed with the reality of what people got excited about, pondering on the better way.

One situation in particular stands out. A research agency was presenting its results from a global study and had found ‘that US women wouldn’t want a mobile phone that wasn’t black’. These were the 90s and while many women didn’t want to be seen differently to their male counterparts, changeable covers for phones were just around the corner. We knew through validation, that the research was wrong.

Researching what people want in three years, at a time when the experience of owning a mobile phone as a status symbol was becoming obsolete, was proving to be pointless. The answers we were getting didn’t account for the upcoming shift in perceptions, and resulting behaviours.

The everyday human

Nokia set up Future Watch, an internal organization canvassing change and its impact on Nokia, and I was given the Human area to focus on as I was already working on it. My team and I travelled to 30+ countries around the world to understand how cultures, societal norms, economic situations, impacted the way in which people used mobile phones.

For example, in Chinese cities, the majority of our customers rode bikes, so how could we make mobile phones work there? In Colombia, a country where you didn’t stop at a red light or wear jewelry on the street, we landed upon a stealth concept – a way to communicate without the actual device being visible.

In the modern era of human-centered design, this may seem fundamental, but at the time we were only just starting to scratch the surface of how the unique aspects of humans can help develop a product.

When we talk about the human element in a work context, we more often than not are referring to an employee or a consumer. Yes, there are more modern methods of taking a human-centred approach, (IDEO’s fantastic design toolkit is making strides in this area), but on the whole, businesses still look at humans as buyers. The problem with this is that it leaves out the human in everyday life. What their life is like, outside of purchasing the product, what shifts are taking place for them, what brings them to your market.

While I was traveling, the way I saw the world began to shift and the idea for Hunome as a platform was born.

A world, apart

After Nokia, I co-founded an innovation community marketplace, in the early 2000, in the nascent age of social media. I observed (and participated) in this growing trend with great interest. But as the years passed, it became obvious that social media, and the internet as a whole, was becoming more and more polarized. The world began viewing things in black or in white, and not the many, many shades of grey in between. We are now realizing how problematic this is considering the complexity and nuance of understanding humans and human problems.

The other thing I began to notice was that information was harder to come by. It is all there on the internet but it’s scattered and siloed. Bringing that data together is time consuming (manual searching), or expensive (market research), or clumsy (AI aggregation), and the result is often simplistic, and doesn’t show the whole picture. It’s almost like we haven’t moved on from that market research presentation I sat in 25 years ago.

Understanding humanness

We’ve created a world where the need to understand our humanness is more relevant now than ever before. How can we develop as a society without measuring the impact we have on the people within it? Or canvas opinions, when we don’t accept the diversity of thought? How can we come up with an answer, when we don’t understand the question? Or aren’t even asking the right ones?

Hunome has been a long time in the making. But creating a place where multiple ideas and experiences can be brought together to build understanding, was never going to be a straightforward path. In order to give the world a better understanding of our humanness, we need to allow the collective building of knowledge and the evolution of perspectives.

We need our humanness at the heart.

 

Tag Archive for: sense-making

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