Tag Archive for: shared understanding

Stay curious

Good thinking counts on Hunome

Fragmentation and polarization of information is diminishing human ability to act meaningfully. The world is complex. Simplistic points of view are getting too much attention. Many ‘one to many’ social structures of today and planned make things worse.


Internet social spaces cater to individualism. They forget the reality that nothing happens without a shared understanding and buy-in. Making one’s thinking matter within context is a way to make it count. Build not blast.


Innovation keeps happening, even for the social spaces, in many ways. There is much room for more than incremental tweaks on what was before. There is room for purpose-oriented leaps delivering a whole new value.


The value we, at Hunome, deliver rewards a particular kind of thinking person. This person knows that there are many silos to break and that our world needs new approaches. Getting to a shared multidimensional understanding on the shape of things that were, are and are yet to come.


Fleeting messages vs creating something


My own experience with Twitter has been much more about – ‘if I must’ – than it returning anything much back. My own fault I am sure, as I did not give it my all, did not engage with others a lot, did not follow the rules of how to matter.


There was a good flow with it for a moment. This had to do somewhat with Twitter. It had more to do with ManageFlitter, a product that enabled building a community on Twitter. That thriving business closed due to Twitter changing its API rules. At the time I spent 2 hours per day creating content for the growing community. My efforts did not amount to something bigger as time went on but I kept feeding the flow.


Some years ago I ran a session on Twitter with the Association of Professional Futurists. The theme was ‘future of identity’. It was a nightmare to do as the speed with which tweets flew by in front of me made it very hard to engage in a live session.


Hunome’s design makes it easy to come together as a group. You can build an understanding solo too. You can run a session online. You can continue to build asynchronously. This helps with the issues around continuity.


This way you and your group build your shared and shareable understanding. You can bring to the world a theme that you would like the world to understand more comprehensively. We talk more about building understanding with perspectives here.


Gaining a natural atomic community vs followers


We can make our efforts matter better, in the many contexts that mean something to us. No human being is one thing.


The structure of social media is ‘one to many’. Everyone scrambles to position themselves. Finding a way that will attract. Mold one’s communication to suit social media. Everyone blasts, does anyone listen? What if you could mingle in the thought community that is natural to your theme of interest? The efforts to build community otherwise are huge unless you are already famous.


On Hunome you build yourself an understanding – with our thinking tool that connects the dots. Those on the same agenda or interest can join you. You build your engaged community to the thinking you share.


On social media a ‘following’ starts to narrow you down. You end up with a demanding audience for whom you should deliver x. Imagine those people in a role and once they stop that role the following disappears. Not great when they should matter in the contexts they have a valuable input in. At Hunome you work on what you are interested in and your atomic natural community builds for and with you.


The ‘one to many’ model of social media is isolating even for those with big follower numbers. The setup leaves us all scrambling for attention. The tricks used to get the attention are getting crazier by the day.


We focus on giving kudos to and building value for those who influence through their thinking. At Hunome those who build good understanding rise to prominence.


Good thinking counts here


You have created much understanding about how the world works or should work but does it get counted? You argue your case well but does it get visibility? Isn’t it time that thinking well, arguing well and being able to build an understanding should count?


Our world is disjointed, fragmented, polarized, bored, skeptical, cynical, vain and manipulated. Too much emphasis is put on mundane, or to be ‘purchased’, things. A vain comparison with others. The rabbit holes and stuck minds are turning neighbors into enemies and dinner parties into silences or worse. No wonder there are mental health issues. Much good is going on too. For the ‘cultural creatives’ seeking to make one’s life matter it feels weak to share and consume tid bits at a time.


You may be influenced to believe rubbish. Who is there to challenge the propaganda machine when you most need it. Also influencing has become about the lifestyles of the rich and famous. Our world has many worthy stories to tell. And things to fix. Let’s deal with the cynical downward spiral.


Would you like to be smarter? Become more perceptive? Mingle with thinkers from many disciplines? Create a comprehensive bigger picture? If so, then Hunome is a space for you.


You get it, the world’s problems are not solved purely by your individual smarts and arguments. You engage in a deliberation with those who offer another dimension. And gain a shared understanding. Without that the smarts do not move the needle. Without buy-in not much happens. If you are not part of the solution you remain part of the problem.


Being part of this solution is as easy as tweeting or sharing a blog post. The reverberations of what you shared are much bigger as your thoughts sit in context. They are surrounded by others who see this context to be of importance. You are not alone.


No to the ‘master slave’ structure of communication. One person shares and others comment. Too often the commenting is a purposefully disruptive emotional rant. Getting momentary power for very little return for them or anyone else.


Each posting (Spark on Hunome) is its own entity. The best will be connected with and built upon as they are well argued points in context. Those become the hot spots of human engagement. Those expressions that are not according to our community code of conduct can be reported on. Also they can be drowned out by not connecting to them.


There is more to life than ‘trending’. As a recovering futurist I enjoy a good understanding of trends. Trending as it is now defined is geared to the media side of the social. Hence Twitter works well for politicians and journalists. At Hunome we build the ways for us all to understand the deeper interests of human beings. How we change and evolve in our worldviews and the goals we aim for.


Social media vs social network


By definition social media bases its revenue on advertising. A social network does not necessarily do that. We are a social and thought network. No advertising distracting us from our purpose. On Hunome our purpose is to help humanity make sense of itself. We help with tools to facilitate and data to help understand what is going on.


Hunome is free to use and our model has upgrade paths in the use of the tools and data. Uniquely it provides the means to make sense of multidimensional themes. And many themes of interest to figure out are like that.


In an academic paper they wrote in 1998, Larry and Sergey warned: “Advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers”, the same applies to social media.


Boutique search for understanding


When searching today you get ‘PageRank’. This structure means that you get the same that some algorithms deem to be the priority. This narrows us to funnels that the search engine thinks are good. Also we get tidbits. By definition it will not find what you did not search for. A search as such has no way of delivering human ingenuity, change, trains of thought, or systems of thought. At Hunome you get in return an understanding and insights. Feeding your curiosity by inspiring thought connections.


Assisted serendipity – colliding ideas for a faster path to innovation


You can take time to munch on your views and those of others. You can build from them. We as a community with this structure and approach speed up innovation. The signs are there from our early members. The approach is conducive to Aha moments when seeing the bigger picture. Aha happens also when one sees how one’s thought leads to another. This creates inspiring trains of thought.


Your effort is not wasted at Hunome


Have you tweeted steadily over many years? Do you have followers to show for it? Journalists, politicians, tech leaders, celebrities tend to get that. Does it feel like you’ve achieved very little for those tweets? Did they not build to anything but fleeting moments in front of a small set of eyeballs? Nothing is seen by all your followers. For most this is the case. Join Hunome in the build and make your mark on what is next in our world. It is never too late to build.


Get started with your build! Take leadership in a theme of importance to you!


Woman blows confetti and celebrates

Hunome: the new platform set to revolutionize our understanding of humanity

Today marks the launch of Hunome, a collective insights platform helping humanity make sense of itself. 

Hunome is a new way to understand all things human. The platform connects and analyzes member perspectives to collectively build smart data around themes that relate to humans and humanity. Using human ingenuity and data analytics as a springboard to better understanding,  Hunome facilitates complex problem-solving and better decision-making for both individuals and organizations, which evolves as more perspectives are added.

Dominique Jaurola, CEO and Founder of Hunome, said: 

“There are many points in life when you need to ‘know’ about humans, whether you’re looking for inspiration, trying to solve a human-centered problem, or simply curious about why something is a certain way. To get a holistic view takes time and money to pull together information that is scattered or siloed across the internet – and often the incomplete picture leads to a simplistic understanding of our humanness. Hunome gives our community the minute detail and the big picture surrounding any theme.”

Members can journey through different perspectives on many themes, while making connections by adding their own points of view.  They can then dig deeper into data-driven insights to get greater understanding on the theme and the people who have contributed to it.

“With Hunome, anyone can see change as it happens, follow a theme as it evolves and grow their understanding alongside it,” Dominique continues, “The world we live in needs solutions that are not meaningful to think about in isolation. Our dream is to create an understanding of who we humans are, why we are, what we would like to change. We want to give our humanness – past, present and future – a voice, and each member a position on the map of this understanding. Our launch today is the first step in our journey to making the world a more perceptive place.”

Start building a better understanding of humanity by signing up for Hunome.



Chantel Gohil-Gray – [email protected] 

About Hunome

Hunome is a collective insights platform helping humanity make sense of itself. We’re revolutionizing our understanding of what it means to be human. Our platform combines connects and analyzes perspectives to collectively build smart data so that anyone can connect perspectives, evolve insights and create new understanding.


Woman considers notes left by other people

Why does humanness in decision-making matter?

The concept of putting humans at the core of our decision-making process is nothing new. From Kellogg development of cereal with feedback from the patients in the late 19th Century, to the introduction of focus groups in the 1940s, we’ve always sought the views of the collective in order to make the right choice going forward. Even now, we scour the internet for other people’s experiences or knowledge so that we can figure out what is right for us. 

Decision-making 1.0 – market research

Humanness in decision making isn’t as simple as just asking a person however. It’s about understanding the quality of being human – what really makes us tick. 

The trouble with many of the qualitative research methods mentioned above is how they relate to actually making the right choices going forward. Many of these methods work in a very short and isolated manner. They often produce the wrong kind of input to longer-term thinking or to areas where things are changing rapidly, and almost never take into account the next new thing that will shift the game. In this world, different styles of inputs are necessary to make unbiased, future-oriented decisions. 

Human bias enables us to understand the world around us and protects us from the unknown. Bias is necessary in a lot of ways and we all exercise many types of bias in our day-to-day lives. The problem lies when you have too many perspectives that have stemmed from the same biases. What you end up with is a type of echo-chamber where actual innovative decisions are replaced with something that is much more one-sided. 

The next challenge we face is gathering and processing information. Granted, the internet has made collecting data much easier, however information is scattered and can lack context. This makes the task of gathering the data that is of actual relevance, then analyzing and extracting understanding a herculean effort. 

But why is this? 

Decision-making 2.0 – tech in decision-making

One reason is our reliance on similar, relevant and related, technology-found ideas of what something looks like. Another is that human ingenuity creates new directions for a whole field.

This means that searching for ‘related’ is not as easy as it sounds. For example, what some may call strategy, is known as business design in the agile and creative world. Those two worlds may never find each other, until the technologies make the connection. 

There’s no doubt that AI makes those connections easier. We’re increasingly using AI to help us make choices in our personal life (think Netflix recommendations – even so, not always the best suggestions). AI is even being used to streamline processes in the workplace for better business decision-making

However, while AI’s integration into work processes can result in more effective decision making, there’s no way that an algorithm can build upon information that doesn’t yet exist, reassess rules to take into account the exception, or understand the impact of an unexpected anomaly. That’s where our human ingenuity comes in. 

Decision-making 3.0 – humanness in decision-making

Humans create discontinuities. When we consider what might be, we do not rely on past data alone. When we consider what is in our essence as individuals or systems, our humanness, we utilise our human ingenuity. Sylvain Duranton makes a compelling argument for this in his TedTalk back in September 2019. 

The reality is that even in this modern age, understanding our shared humanness remains fundamental for better decision making, even with all the wonderful messiness that we bring into the process. At Hunome, we want to help the world make better choices. To see how we do this, sign up for Hunome and add your perspectives to the thought networks for multidimensional shared understanding.

human skills wanted - blog

Human skills wanted: pandemic reveals need for humanness in an age of technology

You can’t teach an old dog new tricks. Old habits die hard. A leopard never changes its spots. We’re pretty much set in our ways if we listen to the old adages, yet a recent report by the World Economic Forum revealed that 50% of all employees will need reskilling by 2025

The Fourth Industrial Revolution, the adoption of smart technology in manufacturing and industrial sectors, has been held up as the biggest catalyst for change in recent years as companies adapt to new human/AI workforce structures. However, the Covid 19 pandemic, and it’s subsequent economic impact, not only is accelerating automation, but is also fast-tracking the need for new human skills. 

Skills set show the need for human ingenuity

According to the WEF’s  The Future of Jobs Report 2020, critical thinking and problem solving skills continue to take the top of the list of skills that will grow in prominence in the next five years. Yet 2020 has seen the emergence of new skills such as active learning, resilience, stress tolerance and flexibility. 

Given the rise in technology, it’s interesting that the skills that have emerged this year are distinctly human. 

It goes without saying that if Covid-19 has taught us anything, it’s resilience and flexibility. As a collective, the human race has found a way to adapt and continue in a way it has never done before. The effects of the pandemic have been an unmitigated stress for most people, a trauma for others. The ability to not only adjust our lives to accommodate this, but to also grow from the experience and emerge stronger with a new perspective, is something that a machine could never replicate. It’s awe-inspiring to reflect on and no wonder that these are the human skills that employers want in their employees’ toolkits. 

How to develop human skills

When we look at how we can develop these critical human skills in the coming years, the understanding and acceptance of different perspectives will be paramount. It’s easier to be flexible when you understand that different schools of thought can lead to the same result. Resilience comes more naturally when you take time to understand your place in the bigger picture.

At Hunome, we combine perspectives to create a holistic view on multidimensional themes. People have the ability to access multiple views and experiences so that they can adapt their perspectives – fast-tracking active learning. 

Active learning as a human skill is becoming more and more fundamental across a wide range of industries. Understanding the shift in context that a new piece of information provides, and assessing how this may help solve problems or make decisions, is something that humans have been doing in one form or another for millenia, and is also a methodology of machine learning. While AI is of course adept at processing information and creating desired outputs, the nuance that humans provide is unique and insightful and takes into consideration context that a machine cannot account for.  

Human skills with AI

Yet, machine active learning and human active learning do not need to be mutually exclusive. Augmenting human insights with AI can improve the quality of the active learning process for better decision-making

For example, a HR practitioner looking to implement an employee mental health support scheme might search for mental health and productivity on Hunome, and uncover a number of human perspectives on the topic that she can use to build her position. She can then explore the Insights to get further analysis around the subject to strengthen her position – resulting in a better informed initiative.

There’s no doubt that 2020 is the year of disruption, and that the impact this has had on the workforce, and the individuals among them, will require a new set of human skills as we emerge on the other side. And in a post-pandemic world, technology may continue to be the catalyst for change, but with human ingenuity leading technology use, we stand to come out stronger than ever before. Making sustainable, well received decisions, where our humanness is taken into consideration.

Tag Archive for: shared understanding

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