The origin story of Hunome
The origin from business perspective was our founder’s, Dominique Jaurola, many Aha moments and a background in high tech product innovation and management, futures thinking and doing (scenario planning and vision creation), knowledge management, business design (models and business process renewal) and human-awareness at scale.
In her work in strategy and change she saw a lack of connecting-the-dots leaving a lot of understanding not included in innovative strategies, leading to missed opportunities and risks playing out.
In product innovation she understood the limitations of many methods to understand the changing world and to understand this globally as well as contextually. She talks about the human wine cellar that is needed for us humans to mature ourselves to the novel ideas, through deliberation.
She built novel methods for human-awareness since the 90s, first in Nokia. Traditional approaches delivered poor inputs in a rapidly and deeply changing world. Human-awareness brings novel value to thinking. It is important to not just ask what the buyer or consumer wants next but to understand human life and drawing insights to what is missing; where the opportunities are for the context at hand.
In addition she grew frustrated that for all the connectivity of the Internet the approaches were based on solo humans or organizations doing something alone, fragmented. Whether on social media pushing your agenda or on surveys responding cold and even in workshops you are, in a short amount of time, expected to deliver much value, with no time to mature and elaborate your own thinking, inspired by the thinking of others. The end result, as we have seen, is utter confusion, frustration and worse.
The most recent evolution with AI focuses on whether it is smarter than one human, we expect it to provide us all the answers but the world does not need regurgitated and recursive answers but good thinking and deliberation, taking into account many humans contributing from their experience and judgement of what matters, humanity’s what next.
The business and overall information approaches needed new approaches and Hunome has been uniquely designed with these challenges in mind.
Humans waste a lot of energy by not pooling our good thinking together and then acting on the understanding with strength. History shows the corrections but that is naturally delayed and wasteful.
Hunome’s early team
We have since built Hunome team to a total of over 10 experienced diverse thinkers and doers from around the world—6 FTE.
Collectively, we utilise over 100 years of a unique combination of experience and expertise from startups, tech product creation, collective sensemaking and the meaning of human and world awareness in consumer and business decision-making.
Our team, collectively, has:
Founded/built online start-ups and other businesses
Built, sold and marketed B2C and B2B services and products
Envisioned and executed change in many industries, leveraging technology including AI
Created and managed products and validated for many contexts
Designed for wow customer experience
Science and business experience in human and change-aware systemic thinking and data
Managed many dev programs, built teams and financial management
Delivering multidimensional understanding with a diverse team with many nationalities in the mix
Fostering an inclusive environment with a team spirit that delivers. We continually attract great candidates.