Quick sharing vs.
Building & Connecting

Old
e.g. social media

New
Hunome

Goal

  • Short messages, news

  • Build understanding

Structure

  • Follow people

  • Hierarchy (master/slave)

  • Linear

  • Connect thinking and build it—solo or in atomic social groups

  • Connect the dots

Persona

  • Individual sharing (News, influence)

  • Followers or algorithm suggestions are the intended audience

  • Reach becomes harder

  • Curious and collective—working with others—all good thinking matters

Type/user

  • Journalist

  • Politician

  • Influencer

  • Consumer

  • Thinker

  • Changemaker

  • Seeks to build to understand the bigger picture

Behaviour

Metaphor

  • Access to latest news via channels that follow or are pushed to view but also rabbit holes

  • Polarization

  • Fragmentation

  • Diminished human value

  • Loss of trust/hope

  • Underbelly of humanity in full view and influencing the ill informed and others

  • Much time wasted in dealing with the outcomes of social media.

  • Access to a growing understanding

  • Being part of the build in themes of interest

  • Global human progress with wicked themes

  • No regurgitation

  • Being heard and building a human-aware direction

  • Being informed in a more comprehensive manner

  • Constructive build behaviour

  • Promotional behaviour

  • Campfire

  • Mass deliberation

  • Tempered

  • Active

  • Transparent

  • Build for progress

  • Loudspeaker

  • Mouse wheel

  • Sensation

  • Views for ads

  • Feed the beast

Skew

  • Join in a thematic build

  • No vanity profile

  • What one thinks matters more than who one presents themselves as

  • This is for the thinking influencers who know that alone we know and can champion very little

  • Emotional and attacking content attracts attention with help from the algorithm

  • Social doubt

  • Influence to buy or even destroy

  • Easy regurgitation

Feeling

  • No one listens

  • Much effort for little return

  • Who are these people?

  • Trust in community’s shared understanding

Impact

  • Being part of something bigger

  • Seeking real understanding with others

  • Argued and thought out points of view

  • Improve perception and speed of innovation

  • Direction to progress made visible, and the consequences of other directions

  • Vanity comparisions

  • Pressures of performance

  • Addiction

  • Mental health issues

  • Direct access to important people (but the real people are still opaque)

Benefit

  • Leading and taking part in helping humanity make sense of itself

  • Meaningful shared agenda

  • Individuals or organisations can become a lead or champion of a theme or a cause

  • Build personal brand

  • Feed the news

  • Nurture the beast for agenda

Outcome