How are modern audiences shaping the future of brands | Humanathon
Modern audiences are wielding unprecedented power in shaping the future of brands. Trends are born and spread at lightning speed, and brands must adapt and engage with their audiences like never before. The collective wisdom and preferences of the diverse consumer base can lead brands to better their products and messaging. This relationship between brands and modern audiences is instrumental in driving innovation, building brand loyalty, and ultimately shaping the trajectory of how business is done. From demanding fair wages and ethical practices to seeking authentic engagement on social issues, brands must evolve or risk irrelevance. In this Humanathon, we will work to build a shared understanding on how marketers, product folk, and designers are embracing this shift towards audience-centricity.
We’re asking you to participate in this quick & go call to a Humanathon, and share your experiences, observations and perspectives to the thought fabric. Your leadership and insights matter on Hunome.
How to Register
Register on Hunome to Attend
Sign up https://hunome.com
Specify “Future of Brands” + channel (LinkedIn, X, email, other) in the ‘how did you hear about us’ field.
Receive the Zoom link via email.
Already registered? Email us at hello@hunome.com to join this session.
About Humanathon
Humanathon is a program that runs on the Hunome product. You can take leadership on a theme that needs multidimensional understanding and that you want to build for a concerted systematic attention with a group. The Hunome product is there to use and our team helps the leads set this up with materials.
You do not need to run a Humanathon to build multidimensional understanding on Hunome. You can also just start by clicking on ‘New SparkMap’ once inside Hunome and craft your own understanding and see others join.
About Hunome
Hunome is uniquely designed to build shared understanding with collective sensemaking. The SparkMap is a non-linear, evolving, multi-dimensional, map of understanding on the theme. SparkMaps are a great way to visualize the understanding that a group of people have on a particular theme.